Brand Development Personnel

Full Time
Lagos State
Posted 4 weeks ago

Job Description

  • Responsible for managing and communicating the brand marketing strategy to grow brand awareness, drive traffic and maintain the brand message consistent throughout specific markets including retail, outlet, ecommerce, and wholesale.
  • Work with the product and brand marketing team to develop and execute annual marketing strategies within each channel.
  • Oversee print, digital, ecommerce, social campaign strategies and manage creative asset delivery.
  • Ensure impact and on-brand execution of all initiatives and campaigns.
  • Develop and execute strategic and creative events that drive traffic and increase customer awareness and measure ROI.
  • Drive innovative idea generation by monitoring trends in social, digital and mobile media and exploring new tools, trends and applications.
  • Deliver all marketing activity within the agreed budget.

 Qualifications:

  • Marketing experience required.
  • Experience negotiating and influencing with media partners, agencies, social networks and influencers
  • Demonstrated network within fashion and related industries to drive interest and expand brand and company reach
  • Demonstrated experience planning and managing projects from beginning to end; new store openings, new category launches.
  • Thorough understanding of marketing metrics, social media/technology
  • Experience conducting and/or leveraging market research to expand brand voice and customer base; measurable results
  • Excellent communication and presentation skills
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Job Features

Job CategoryCreatives (Arts, Design, Fashion)
Minimum QualificationCommunications or relevant degree
Years of Experience5 - 8 years
Salary RangeNegotiable

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